This post was written by Joseph Green and Gonzalo Mon and originally posted on Kelley Drye’s Ad Law Access Blog.

The nation’s preeminent forum for mediating advertising claim disputes, the National Advertising Division (NAD) of the Better Business Bureau, recently analyzed whether Petmate had adequate substantiation to support claims that certain cat litter pans had “built-in antimicrobial protection” and that they could “inhibit bacteria growth.” Continue Reading >